Knowledge managementl Essay Example | Topics and Well Written Essays - 3000 words

Information managementl - Essay Example Development Industry has started to understand that it bodes well to discover sub-contractual workers for parts of their work and influence on their work to reveal an at long last packaged up item. Redistributing of assembling can assist organizations with concentrating of zones of fitness while an a similar time guaranteeing that the other related assignments are being taken care of with vital expertise and abilities. A great deal of imaginative abilities are required so as to accomplish effective systems of skill that convey a significant expense and long term development venture. The development is nearly required at each point an issue is experienced in a mind boggling development venture. Information and its fitting administration adds to the reason for advancement on the basic rationale that a superior information delivers better arrangements. This paper looks at these the two angles in UK development industry milieu at some length. ... So as to fill in as a representation a huge estimated state development exertion in US can be refered to as underneath: Much of the time, the Department of Finance and Administration's Bureau of Building fills in as the development program chief for state development ventures in Mississippi. The Bureau of Building speaks to the interests of the substance and activities autonomous oversight of the expert temporary worker and constructor group (i.e., general contractual worker and sub-contract based workers). The Bureau of Building, proficient group, constructor group, and a structure authorizing specialist, when relevant, enter a legally binding relationship for a venture. The Bureau of Building practices direct oversight of planners, engineers, building authorizing operators and other agreement experts, while it performs backhanded management of the development temporary workers through the essential expert contractual worker and the structure dispatching specialist. Since the authority doesn't have the in-house ability to play out a portion of the plan and development assignments that some private de velopment program chiefs can give, it might utilize engineers, contract experts, draftsmen, or development venture chairmen to oversee and screen ventures. The agency has position to constrain adherence to contract determinations and timetables, applying assents to firms or people inside the constructor group that don't satisfy their responsibilities(Joint,2005). The above is an ordinary case of a development the board circumstance in rather calm and organized legislative circumstance though the US development industry's private part was unmistakably progressively powerful and imaginative. Development the executives had a genuine ambitious start in the US. In the arrangement of obtainment under

The Story and Lyrics Behind The First Noel in French

The Story and Lyrics Behind The First Noel in French Aujourdhui le Roi des Cieux is the French variant of The First Noel. The two are sung to a similar tune, however the words are unique. The interpretation given here is the strict interpretation of the Christmas song Aujourdhui le Roi des Cieux. The tune has been secured by an assortment of famous French craftsmen, including Michaã «l, however the French adaptation of The First Noel is most generally sung today by a congregation and lay choirs.â The History of The First Noelâ The First Noel likely started as a tune that was passed along orally and sung in the roads outside of places of worship, since early Christian attendees partook little in the Catholic mass. The term Noã «lâ in the French variant (Noel in English) apparentlyâ derives from a Latin word for news. Consequently, the melody is about a messenger, for this situation, a blessed messenger, spreading the uplifting news that Jesus Christ (le Roi des Cieux) is born.â In spite of the fact that idea to be an eighteenth century English ditty, theâ structure of The First Noel looks like that of medieval French epic sonnets, chansons de gesteâ like La Chanson de Roland memorializing the Charlemagne legends; these sonnets were in like manner not recorded. The tune was not translated until 1823 when it was distributed in London as a major aspect of an early compilation called Some Ancient Christmas Carols. The English title shows up in The Cornish Songbook (1929), which could mean The First Noel started in Cornwall, arranged over the Channel from France.â Christmas psalms, then again, were recorded as right on time as the fourth century A.D. in the structure of Latin tunes celebrating the idea of Jesus Christ as the child of God, a significant component of customary Christian philosophy at the time. Many songs were drawn, for example, from the 12â long sonnets of the fourth-century Roman artist and law specialist Aurelius Clemens Prudentius. French Lyrics and English Translation Here is the French variant of The First Noel and the English translation:Aujourdhui le Roi des Cieux au milieu de la nuitVoulut naã ®tre chez nous de la Vierge MariePour sauver le class humain, larracher au pà ©chà ©Ramener au Seigneur ses enfants à ©garà ©s.Today the King of Heaven in the nightWas conceived on Earth of the Virgin MaryTo spare humankind, pull it from sinReturn the Lords lost kids to him.Noà «l, Noã «l, Noã «l, Noã «l Jã ©sus est nã ©, chantons Noà «l !Noel, Noel, Noel, NoelJesus is conceived, let us sing Noel!En ces lieux durant la nuit demeuraient les bergersQui gardaient leurs troupeaux dans les champs de Judà ©eOr, un ange du Seigneur apparut dans les cieuxEt la gloire de Dieu resplendit autour deux.In these parts during the night remained the shepherdsWho kept their groups in Judeas fieldsNow, a heavenly attendant of the Lord showed up in the skiesAnd the magnificence of God shined around them.RefrainRefrainLange dit :  « Ne craignez pas ; soyez tous dans la joieUn Sauveur vous est nã ©, cest le Christ, votre RoiPrà ¨s dici, vous trouverez dans lã ©table, couchà ©Dun lange emmaillotã ©, un enfant nouveau-nà ©Ã‚  ».The blessed messenger stated, Do not fear; everybody be joyfulA Savior is destined to you, its Christ, your KingNearby, you will discover in the steady, put to bedWrapped up in a wool cover, an infant child.RefrainRefrain

Reserch proposal Dissertation Example | Topics and Well Written Essays - 2750 words

Reserch proposition - Dissertation Example As of late Saudi carriers have been reprimanded to lose its clients because of their mediocre client care quality and poor value system. Client is the substance of any business association, and in the event that they are not satisfied with the administration or finished result, at that point the business is bound to disappointment. Any business should rotate around the key ideas of consumer loyalty and client faithfulness. In the event that clients are fulfilled about an item or administration, they hold returning for more and furthermore can pulls in more clients from the potential market. Huge aircraft organizations like Saudi carriers, need to continue checking their nature of administration so as to be top in the aircraft business. They should utilize the CRM projects to upgrade their client connection just as gainfulness. As per (Avidian Technologies,2004) â€Å"Good CRM permits the entirety of the data acquired to be shared among both the business power and the whole organizat ion. The privilege CRM programming should join all the components of Customer Relationship Management, Sales Force Automation (SFA), and Contact Management†. Research Context I)Aim and Objective of the investigation The point of this examination is to survey the significance of the nature of administration in improving client support and steadfastness in an aircraft administration organization. ... 2) To distinguish the examination addresses should have been advanced so as to set up the exploration study. 3) Prepare an exploration structure and information assortment technique. Explicitly the inquiries which will be advanced in the exploration proposition will be as per the following. 1. Whatever broaden is the clients of Saudi Airlines happy with the client assistance conveyed by them? 2. Are the clients of the Saudi Airlines at the danger of leaving the aircraft? II) Relationship of administration quality with consumer loyalty and dedication Customer fulfillment is a significant rule in any carrier administration, as this is the factor which helps in building the reliability and the altruism for the organization. An unsatisfied client is the main driver for the corruption of any help based industry. A decent client care isn't just about productivity, however it is about how much worth a business provides for its client needs and prerequisites. Client support certainly must ha ve access to the client promoting database. Saudi Airlines being a top recorded carrier didn't give a lot of consideration on the necessities of the client yet underestimated them. It is seen that numerous objections happen from client as to flight delays, low assistance from lodge team, sub-par guest plans and poor inviting administrations A client is paying for a quality travel and on the off chance that the carrier isn't thinking about on the nature of administration, at that point they will lose the present clients just as the potential future ones as well. They need to comprehend what every client has purchased before, and what they would expect in future. They must have a record of past grumblings and praises. Client is the spirit of a business firm, and on the off chance that they are dealt with well, at that point

Optimizing generation of electricity - 3300 Words

Optimizing generation of electricity (Research Paper Sample) Content: Optimizing generation of electricityLiterature reviewThe first step is to understand the existing data as the literature review and compare with the present data collected as directed from the project objectives. This data will be compared to the research proportions in order to understand the trends of the costs of production and optimization of electricity over a period. [10]This section will also focus on the production of different types of energy and their relation to the market costs in the recent time and the present data. In this project, the consideration of the recommendation will greatly depend on the information at hand as well as the acquired data. [3]The whole aspect of optimization of electricity generation is always faced off with production that has endured an ever increasing competition on the open power markets. The utilities of generation of electricity are steadily forced to endure an optimization of the operations of the production plants and aim ed at controlling the costs all round. [4]Every concerned body is subjected to offering substantial support that aims at meeting the demands of the projected challenges in the industry in general. [6]All the knowledge that is meant to help the production process is combined with the evolving technological knowledge in order to come up with an optimization strategy that focuses on continuous improvement. There are various sections that have been entangled development propositions that are full of innovative characteristics of the production plant. This proposition focuses all operations involved in the electricity production sector. [1]Understanding the employed pricing mechanismsThe market index data in regard to the energy sector aims at aiding in the calculations of the reverse energy price in the imbalanced market. This mix brings about the aspect of accuracy of the existing data and the data that is collected under the same grounds. The data prospects are applicable in various a reas of education and economy as well as the analysts data for future energy projections. [39]This section involved a real life example product and the trend watch for some period and the current state of the product. [12]Trade speculations are supposed to be limited to a particular time limit. The definition statements on the market index are known to yield better information when regarded as part of the research. This achievement is attained through having various information requirements that may include the following data placeholders; the details of the market index data provider, definition in full length of particular data given as well as the methodology that is used, thresholds of an individual liquidity and any other relevant information. [14]A particular protocol is required when making a review of the index data definitions and statements. This is because accurate data is required and the following points show the applicable procedure. [13]Assessing the previously suppli ed data by the provider.Doing consultation with other parties that have developed interest.Provision of the copies of authorities that are known to be written representations that have not been withdrawn but made. The main users of the above data will be responsible for the data although, they include the data providers of the market index, the panels involved, the management committee, the parties involved and the authority. [11]The most important aspect in this mix is the trade price which is calculated using one particular formula. The formula is described below, and will show all the protocols of the shortest possible formula. [15] SHAPE \* MERGEFORMAT 
Else  SHAPE \* MERGEFORMAT 
To define the above formulae, the following key will represent the formula components. Where j = settlement period and c is the qualifying contract, V is the Volume of a qualifying contract, P is the price of the qualifying contract and W is the weight of the qualifying contract. This formul a will be used after the data variances have been collected in order to find the trading price of various periods to project the data. This is the general methodology or formula for calculating the trading price of energy that may yield the aspect of optimization. [46]The electricity market reformThis section is meant to enable one to understand the foundational requirements and rules that are defined in the electricity sector especially in the United Kingdom. It will also present the policies that are defined in the energy sector that display the objectives of the rules and regulations. [20]In this case, the objectives of the policies include decarbonizing of the available energy, constant supply of energy and ensuring that the energy bills are always affordable. These objectives were presented in the year 2010 and improvements are felt into the same policy. [45]The governments are working extra hard to make the energy especially the electricity to become affordable to the users so that to ensure that the objectives above are becoming the key aspects of the energy supply. [16]This is a great contribution to the optimization of energy at the current time. However, this has been subjected to be a challenge because of the financial issues. To implement the three objectives to be fully operational is very expensive and needs a time frame of up to 2020 so that they may manage to encapsulate all the objectives as done. [47]To achieve the requirements of the objectives, the demand side contribution is highly regarded and is supposed to ensure that there is no vandalism at all cost. This ensures that there is no money that is wasted on other smaller projects. The avoided cost will look into ensuring that every aspect, however how tiny it can be, is covered. This will look into realizing the objectives by the projected time. [17]This implementation will not be only beneficial to the consumers and the regulatory body but is projected to have a lot of impact on the UK e conomy as a whole. In this realization of the vision, the government is doing every possible means to ensure that every aspect of the project is covered within the shortest time possible. [18]All the above narrations are aiming at one major objective which is achieving the privatization of the energy. Unprecedented challenges may become some of the various challenges in the whole vision process but it is very necessary for the mitigation measures to be laid primarily as the foundation of the whole project. This aspect will see the whole project consumable and targets hit within the prescribed periods. Some of the main characters in the project may have various demands of personal attention but this must be regarded as some of the consumer needs which any form of business must listen and try to challenge the idea for prosperity. [19]The electricity prices in the United KingdomThe whole aspect of reducing the electricity prices is one of the major objectives in the energy sector. This all depends on the maintenance services on the nuclear production of energy where the project is understood to be very expensive. Electricity in this case is set for particular tasks like in machine operations in commercial entities and mainly lighting. Industries will mostly depend on the electricity in carrying out their activities especially the production industry. The domestic usage will decline because of the risks that are involved with the nuclear production of energy. This simply means that there is a directive proportion of thoughts that the domestic usage is likely to depend more on the gas energy. This means that the production cost is likely to come down and have an impact as well on the cost of the electricity at large. [24]This is supported by the fact that United Kingdom is getting engaged more into the renewable sources of energy. To understand this aspect, there is a secure supply of the energy with electricity in the fore front from the projected portfolio that s tands along the ageing conventional generation of power. [21]This consists of the nuclear plants, coal production through condensing and steam power station. There is also the use of the hydro power, wind energy which majorly contains a growing portfolio and the renewable energy projects from various operations. These are intermittent productions that are meant to reduce gradually the production costs so that the overall access costs for the consumers may be greatly lowered. The graph below shows the future trends in terms of production and a relation into cost of production and access as well. [23]
In order to project the trend of the graph for the next three years that is 2007 to the year 2009, there is a projected improvement of the protocols and amounts of energy produced. This means that the renewable energy is being adopted and being improved even for the next 10 years, that is in the year 2016. [32]Some of the trends depict that the whole aspect of production through the rene wable energys saves a lot of cost and demands the corporation of the consumer. The waste products are recycled into energy to save the raw materials costs. [25]Extending the renewable energy and limiting the nuclear into the domestic use will see the lowering of the electricity cost as well as achieving the objectives of the EMR policies depicted on the previous section. [31]This aspect projects the fully implementation of the project by 2020 which is the visionary year meant to address this issue. However, some of the energy productions have been declining ever since the year 2006 because of the concentration of the main areas and methodologies of production that will see the prices of the energy to come down greatly. [34]In most circumstances, the nuclear energy and the coal methodology of production are facing decline and by the year 2020, they may be having the least but sufficient production levels. This ...

The Role of Financial Stability in Truman Capotes In...

Herb Clutter and his family possess it. Dick and Perry want it. It is often associated with the ideal existence. What is â€Å"it† exactly? â€Å"It† refers to financial stability. This is the state of not having to fret about paying the bills or providing for one’s family and of not having to worry if one will eat on a given day. The concept of financial stability is central in the novel written by Truman Capote and inspired by real events entitled In Cold Blood. This issue is the backbone of the novel and is the chief motive for the murders committed in the story. Additionally, financial stability is an important component in the typical view of the â€Å"American dream.† It is fair to say that the Clutters embody this concept, which†¦show more content†¦It is fact that both Dick and Perry had served prison sentences for robbery in the past. Capote further illustrates the vices of Dick’s personality when he uses the statement, à ¢â‚¬Å"I promise you, honey, we’ll blast hair all over them walls† (22) to portray Dick as a potential murderer. Capote also shows that Dick is a liar by revealing that he lied to his father about where he was going the night of the murders (23). It is fairly obvious that Capote is portraying Dick as a person who doesn’t often exhibit virtue in his actions. Capote presents a similar idea about Perry when he reveals Perry’s confession of murdering all four Clutter’s present at the house (255). Dick and Perry never attain financial stability and are, within Capote’s story, the embodiment of the â€Å"American nightmare.† It is possible that Capote is subtly equating this with their lack of virtue. Throughout the story Dick and Perry tried to come up with schemes to make money. Dick goes on a bad check writing spree and he promises to marry Maria â€Å"who was the widow of a ‘very prominent Mexican banker’† (118) in order to get money. In fact, the incident at the River Valley Ranch was meant to be a robbery and not a murder. Dick and Perry never seriously try to find honest ways to make money, rather they spend all their time scheming and violating others in order to get money. Their methods ultimately fail every time and they always find themselves broke shortly after

Media Portrayal Of The Criminal Justice System - 945 Words

Media Portraying the Criminal Justice System Different forms of media, such as television, films, books, and newspapers, have similar ways of portraying the criminal justice system. The media constructs representations of crime and justice and in doing this, it presents an often dramatized representation of the criminal justice system; and this does not just influence on the public’s lay view of crime but also for criminal justice experts (Marsh, 2014). In the media it is commonly known that they are a business, and businesses need to make a profit. Because of this, the media’s portrayal of the criminal justice system has been very negative. With the news, their main purpose is to produce what sells. So many of them would edit the information they have gathered and make a story that will sell. Also the media does not show the full process of the criminal justice as a quick process, while in fact it is not. For example, last year, Netflix released a short series c alled â€Å"Making A Murderer†. Most people claimed that they feel like they can solve a crime when they finished watching a series. While that series is very factual, it does not hit every single step of the criminal justice process. Media’s Impact on Viewer’s Perception Viewers rely on the media to inform them about what is going on in the world. Just like people, however the news industry has different biases. Which is why two different news channels will tell a different story on what is based on the sameShow MoreRelatedRacial Segregation And Popular Culture1676 Words   |  7 Pages The unreliable generalizations and disturbing portrayals of members in a racial group contribute to the justification of unequal treatment in various systems that impact people in the society negatively. Racial biases exist unconsciously in our attitudes. This leads to actions that are negatively interpreted in our cultures and diffuse in the media, which in turn, form prejudice and discrimination that structure systems to target minority groups. The two most frequent racial stereotypes in culturalRead MorePortrayal Of The Criminal Justice System1308 Words   |  6 Pagesdeter criminal activity because of their ability to depict anti-criminal behavior in an attractive manner. Overtime the media, whether it be by film, television, news etc., has provided its audience with different depictions of the criminal justice system. Some themes continue to reappear while others vanish due to unpopularity. Typically, all media outlets seek to produce the most trendy and entertaining perspective of what it intends on representing. As a result, the portrayal of the criminalRead MoreThe Inside Out Program : The Media s Portrayal Of Criminals947 Words   |  4 Pagesdelve into the prison system through the interactions and discussions between the local inmates or classified â€Å"Inside† students. When explaining the program to the average person, some would express interest and curiosity or having a class in a correctional institution; others were weary and even asked why one would decide to take a class full of â€Å"hardened† criminals. This is what I thought as well when first hearing about the course. From the media’s portrayal of criminals, bombarding news viewersRead MorePositive and Negative Publicity in a Case Trial1295 Words   |  5 PagesMedia publishes both positive and negative aspects regarding a criminal case, and with Milats’ case, the media focused highly on negative publicity. As Ruva, Geunther and Yarbrough had found that both positive and negative media realises can influence the jury in different ways, it provided an understanding into the different types of media representation surrounding a case. The different types of media representation will influence ones memory, and pre-trial publicity can cause errors in judgementRead MorePublic Perception of the Police Essay1471 Words   |  6 PagesAbstract The media portrayal of policing is filled with both positive and negative representations of police work. As a result, a complex relationship exists between media consumption and public attitudes towards the police. The purpose of this study is to test the impact that media consumption has on attitudes toward police misconduct. The research design proposed for use in this study would be the experimental design, a two-group, posttest-only, randomized experiment. Introduction TheRead MoreThe Media And The Criminal Justice System Essay1260 Words   |  6 PagesThe media plays the role as entertaining and a source of information to its viewers, however, with the current crime trends, most viewers have the perceptions that our criminal justice system is lacking in areas of proper sentencing and protecting the viewers. All this is based upon what we see in the media is the information reliable or not? I say this because of hearing about news personality lying about their experience only to booster the networks rating. When the criminal justice system hasRead MoreMulticulturalism And A Multicultural Society1012 Words   |  5 Pagesand multiculturalism is more prevalent in the justice system than anything else in society today. According to the ABA the African-America race faces an incarceration rate that is six times that of whites. As a criminal justice professional we must be aware of social issues. 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The way crime is conveyed by American culture is possib ly as important as how crime actually functions. The widespread

Concept of Wireless Networking-Free-Samples-Myassignmenthelp.com

Question: Discuss about the Wireless Networking Concept. Answer: The radio frequency and the AC currents are basically the information stored in form of data (Song, Nuaymi Lagrange, 2016). If there is certain information and it has to be transferred to the larger distances and in all the direction the radio waves are used. Yagi antennas are used in television, and cannot be used for the long-range transmission and long frequency. It is used for using only one frequency. This antenna includes a reflector, single driven element and single or multiple directors. The Yagi antenna has a dipole for the main radiation of the diving element. Yagi, Horn and cellular antennas are the some of the antenna used for different purposes. Strength This antenna is responsible for lowering the strength of the signal for gaining the antenna frequency range. The antenna can ascend on vertical poles and on similar type of poles. It has a high gain allowing lower strength signals for receiving (Abdulhamid, 2017). This antenna is useful in the RF antenna design applicable that requires high gain and directivity. This helps in gaining the optimum reception and transmission conditions. Weaknesses There are some weaknesses of the Yagi antenna in the market. These weaknesses are described below: The antenna cannot gain high levels frequency. Fir achieving it, the antenna becomes very long.The limit of the gain for the Yagi antenna is around 20dB (Li et al., 2016).Yagi-Uda arrayor Yagi antenna is directional antenna it is used for the communication for the frequency, which is over 10 megahertz. Horn antenna The radio waves of the Horn antenna transmit or radiates the vacuum space and the antenna helps in transmitting structure of both impedance of tube and vacuum space is checked during transmission (Jariyatantiwait Yen, 2016). The data is converted into the radio frequency so that it can be transferred to the large distances and in all directions. The antenna is divided in five prototypes including exponential, sectorial, pyramid, corrugated and conical. The size of the horn is very crucial for sending and receiving the signals. Horn antenna as dipole antenna can minimize the loss of the energy around the edges of the reflector moreover it also minimize the unwanted signals (Dahiya Gill, 2016). Strength The horn antenna provides a better experience and efficient performance. The horn antenna gain up to 25dB. The antenna functions over a broad extent of frequencies and bandwidth. Microstrip antenna The microstrip antenna is used in the masses and us a lightweight material. It is very eas1y to install in the electronic device (Kitsos, 2016). This antenna can be used in the missile system, GPS, satellite connecting and mobile. Therefore, it is used in a wide range of products in the world. Advantages There are various advantages of the microstrip antenna in the market. The antenna has an easy install configuration and generation.It has a low cost budget for the customers.These antennas have a potential radiators system installed in it.The antenna is beneficial for both indirect and direct circular polarization effect.This antenna can be easily be collaborated with microwave incorporated circuits.The FDMA and CDMA are two basic type of wireless communication. The multiple access system is used in mobile system transmission. The infrastructure and design of FDMA (Frequency division multiple access) is separated into multiple frequency small bands or the sub frequency bands. The FDMA terminals includes frequency of its own. The signals of the FDMA technology is generated through the filer process in the frequency domain. FDMA Infrastructure and design is installed in frequency band that are separated in the multiple distinct small frequency bands and sub frequency bands. FDMA terminals Terminals of FDMA have its frequency that helps in maintaining the continuation fashion. Signal Prepare FDMA signals are generated by filtering the frequency domain. FDMA basic advantage FDMA is relatively simple, easy to install, configure, and full of elegance FDMA disadvantage: The frequency available through FDMA is not adequate and frequency is rigid in nature. Other features: FDMA is sometimes combined with SDMA, TDMA for better consequences. CDMA CDMA stands for Code Division Multiple Access that is major radio systems used in cell phones. The infrastructure and design of CDMA is the expansion of the spectrum by applying the orthogonal codes. The terminals of CDMA can be made active all at once. The signal is generated in CDMA is through the specially designs codes and receivers. The advantage of using CDMA is that it is easily adaptable in nature and can be easily installed with less planning. The disadvantage of using CDMA as users of CDMA increases the quality of the service decreases and it get self-jammed. CDMA infrastructure and design: CDMA is designed via expanding the spectrum by employing the orthogonal codes. CDMA terminals: All the associate CDMA terminals all at once can be made active in a continued fashion. CDMA signal generate: CDMA signals can be generated by specially designed codes and specially designed receivers. CDMA basic advantages: CDMA is easy adaptable in nature, requires less planning. CDMA disadvantages: The receivers are complex in nature and more complicated power control is necessary for the senders. Other features: CDMA is combined with the FDMA and TDMA can give better consequences though this combination procedure is little bit complicated. References Abdulhamid, M. F. (2017). Comparative analysis of distributed power control algorithms in CDMA.Radioelectronics and Communications Systems,60(6), 263-271. Brown, L. V., Zhao, K., Halas, N. J., Nordlander, P. J. (2016).U.S. Patent No. 9,372,151. Washington, DC: U.S. Patent and Trademark Office. Dahiya, M., Gill, S. (2016). Secured Bluetooth Authentication Using Artificial Neural Networks.IJRCCT,5(5), 244-248. Jariyatantiwait, C., Yen, G. G. (2016). 5 by 5 Microstrip Antenna Array Design by Multiobjective Differential Evolution based on Fuzzy Performance Feedback.International Journal of Swarm Intelligence Research (IJSIR),7(4), 1-22. Kitsos, P. (Ed.). (2016).Security in RFID and sensor networks. CRC Press. Li, L., Li, J., He, B., Zhang, S., Zhang, A. (2016). A Compact Circularly Polarized Microstrip Antenna with Bandwidth Enhancement.Progress In Electromagnetics Research Letters,61, 85-89.

Why do economists use models, and to what extent is it important that these models are realistic Example For Students

Why do economists use models, and to what extent is it important that these models are realistic? One of the main reasons as to why we construct models is because we wish to know why something is as it is. We use these models all the time to decide how to act, not only in economics but also in real life. For example because we know that fire burns we tend not to put our hands in a flame. In economics however these models are used obviously for economic understanding and to act upon the findings. In economics there are two types of models a positive model and a normative model. A positive model deals with facts and figures, which can be proven whereas when using normative models you tend to find that they deal with the way things ought to be. The main type of model for solving problems and looking at the economy are the positive models. The basic use of an economic model is to help economists to understand and predict a large number of economic problems such as unemployment and inflation. Economic models are usually based on real life situations, although they are often simplified in order for the economists to obtain a greater understanding of the problem or situation. Models help economists because they can explain a very complex problem in a very straightforward way. Models are used in everyday life, not just in economics. We will write a custom essay on Why do economists use models, and to what extent is it important that these models are realistic? specifically for you for only $16.38 $13.9/page Order now For example road maps of Britain are simplified models because they only show the main roads and give a rough shape of a city, whereas in A-Zs of a particular city, the maps show every road even the really small insignificant ones. Looking at models like this show us how models can be used to help the understanding of a situation because of someone was wishing to travel from Sheffield to London, they probably wouldnt use A-Zs of every area they went through, but instead they would use a road map, which only depicted the main roads. In economics terms this means that if an economist was generally looking at a problem he would use a model to get the basic idea of what the situation is and to highlight the main points of this problem. Models are very valuable resources to economists because not only do they portray a problem they also manipulate the recipients mind into a certain way of thinking. This mode of thought helps the economist not only in that particular example, but also in every problem they are faced with. This is because economists dont have to learn every single model ever made in order to become a good scholar, but it is helpful to have the skill of interpreting the majority of models that they come across. A single model helps to do this because if you can interpret one model you can usually cope with other examples. Although models can display problems in an understandable way they are not extremely realistic because they tend to concentrate on a specific area of a problem and then distort that point to make it more understandable. This means, in most cases, that in order to find out about the whole problem economists sometimes need to use a number of different models in order to solve one issue. Most people would expect that if a model were wore realistic then it would be of greater use to economists. This is not usually the case because in the real world most of the problems economist face are very ambiguous in that the real economy is not a straightforward system. Although models dont need to be entirely accurate they still rely on the fact that there is some element of certainty within them. If models were entirely fictional they would be of little use to economists, apart from portraying the perception, of that issue, by the models author. .u1c14db3a2027d8c7f65d058a5840de7d , .u1c14db3a2027d8c7f65d058a5840de7d .postImageUrl , .u1c14db3a2027d8c7f65d058a5840de7d .centered-text-area { min-height: 80px; position: relative; } .u1c14db3a2027d8c7f65d058a5840de7d , .u1c14db3a2027d8c7f65d058a5840de7d:hover , .u1c14db3a2027d8c7f65d058a5840de7d:visited , .u1c14db3a2027d8c7f65d058a5840de7d:active { border:0!important; } .u1c14db3a2027d8c7f65d058a5840de7d .clearfix:after { content: ""; display: table; clear: both; } .u1c14db3a2027d8c7f65d058a5840de7d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u1c14db3a2027d8c7f65d058a5840de7d:active , .u1c14db3a2027d8c7f65d058a5840de7d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u1c14db3a2027d8c7f65d058a5840de7d .centered-text-area { width: 100%; position: relative ; } .u1c14db3a2027d8c7f65d058a5840de7d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u1c14db3a2027d8c7f65d058a5840de7d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u1c14db3a2027d8c7f65d058a5840de7d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u1c14db3a2027d8c7f65d058a5840de7d:hover .ctaButton { background-color: #34495E!important; } .u1c14db3a2027d8c7f65d058a5840de7d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u1c14db3a2027d8c7f65d058a5840de7d .u1c14db3a2027d8c7f65d058a5840de7d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u1c14db3a2027d8c7f65d058a5840de7d:after { content: ""; display: block; clear: both; } READ: Two Strong and Brave Women EssayTo summarise, the use and accuracy of models, here is a list of some of their main functions: ; Models may be used to predict the future. In this case it is unimportant if they are completely realistic because the value of the models should be judged in terms of its capability to foresee the future. ; Models may be used to analyse certain groups of individuals. This type of model is generalising the group of individuals so if one certain individual acts differently from the way stated by the model, it doesnt mean that the model is inaccurate because individuals will tend to behave in contrasting ways to the group. Models can be used to portray the workings of a market or an economy. In this case the fact that the predictions of the model are unrealistic is not particularly important because the detail may be realistic, in the model, but it may not be able to foretell the future. If the model is normative then obviously the realism is trivial due to the fact that is depicting what ought to be happening. Models that are very simple may still be useful because the assumptions raised by it may be powerful but simple conclusions. Good models, which are of the up most importance to economists, contain relevant insights into the problem even if this means that they have to modify what actually occurs in the real world, this gives a more in depth understanding of the issue at hand. Also the best models are usually the simplest due to the fact that they are easy to construe.

Confucianism and Superior Man Essays

Confucianism and Superior Man Essays Confucianism and Superior Man Paper Confucianism and Superior Man Paper A Reflection on Confucianism Confucianism teachings focus on three socially critical topics. These aspects are woven into the Confucian teachings called The Analects. The Analects can be broken down into the four main parts of focus, humanity, or Jean, word-deed, propriety and the superior man. These Analects are primarily concerned with the personal, and government morality of the people in a given society, the correctness of their social relationships, and the justice and sincerity within that society as well as within a person. This purpose of this paper is to analyze various confusion sayings In attempt to Interpret and reflect on what is being said. Jean can be a difficult thing to define for the sole reason that It can be Interpreted In a variety of different ways. What Is certain about Is that Is a central to not only Confucian philosophy but Chinese philosophy as a whole. Jean is a virtue that the superior man harnesses. A person of Jean is someone who demonstrates the essence of the golden rule and a man who contains a benevolent heart. Jean is associated with humanity because Jean, in essence, is based on human action and human legislations. Jean is an all encompassing love for not only every other person but also of oneself. In 12:22 of the Confucian Analects, Fan Chichi asked about humanity. Confucius said, It is to love men. This excerpt demonstrates how the key to humanity Is for everyone to essentially get along and love one another. Considering that humanity and Jean are closely related, It can be said that humanity and Jean are interchangeable In this piece as well as many other pieces of Confucian writing. A key aspect In the Analects as well as being one of the most Important aspects In Chinese culture is filial piety. Confucius focuses on how one should love and respect their parents, elders and ancestors and do as they are told to do. However, at the time this was directed at only the males in the family for another part of filial piety was to ensure a male heir. He focuses many of his teachings around this and even applies it to a world view of how a government should be like a family. To prove Just how important filial piety was, Confucius taught it as being one of the roots to humanity. In 1 of the Analects, You-Thus said, Filial piety and brotherly respect are he root of humanity den). This proves Just how important filial piety is to Chinese culture. This Just drives home the point that Chinese culture Is based on good and strong moral principles and it is this Ingredient that enables humanity to strive. The superior man Is one who demonstrates all the other main qualities of being a man who Is In touch with humanity, Jean, and propriety. It Is difficult to say whether or not someone can possess all of these qualities and actually be a superior man, but ten primary purpose Is to prove a correct pat to lead your Tie In ten way AT tons. IT one makes this attempt, they are already on their way and have bettered themselves as well as the people around him by demonstrating theses qualities. For example in 4:24 of the Analects, Confucius said, The superior man wants to be slow in word but diligent in action. 4:24 of the Analects provides us with example of not only an aspect of a superior man, but the Confucian teaching of word-deed. This can be interpreted in many ways, but what first comes to mind, from someone living in western culture, is the saying of actions speak louder than words. I feel that Confucius is trying to show exactly this. I feel another great example of what a superior man is demonstrated through 1 5:20, Confucius said, The superior man seeks room for improvement or occasion to blame in himself; the inferior man seeks it in others. I feel this is an excellent example of what the superior man is at heart. He is a man of good value, strong character and righteousness. To compare this to western culture, I think of the story of George Washington and the chopping of the cherry tree. He confessed that he did it, blamed himself instead of finding a clever excuse or blaming someone else, Just as a superior man would do. We use stories such as these to learn moral and how to behave, Just as Chinese culture uses the Confucian Analects to do the same. Another example of Confucian teaching and also how humanity is such a powerful and reoccurring theme in the Analects demonstrated through word-deed. In 13:27 of the Analects, Confucius said, A man who is strong, resolute, simple, and slow to speak is near to humanity. I feel this teaching is essentially saying think before you speak or one should be diligent and careful with his speech. Humanity is recognized and one becomes closer to it when you exemplify these actions. It is through these teachings that we are constantly shown different examples of humanity, but shown from many different directions and points of view. One teaching that can be Juxtaposed with this one is 1:3, Confucius said, A man with clever words and an ingratiating appearance is seldom a man of humanity. This demonstrates how one should go about being a man of good word and deed as well as being a man closer to humanity by showing the complete contrast of what is word-deed and humanity. I personally liked how Confucius provided us with the same key point but in completely different example from different view points. In the Confucian Analects, a person from western culture recognizes one familiar aspect in the teachings, the Golden Rule. In 12:2 Chunk-gung asked about humanity. Confucius said, When you go abroad behave to everyone as if you were receiving a great guest. Employ the people as if you were assisting a great sacrifice. Do not do to others what you do not what them to do to you. Then were will be no complaint against you in the state or in the family. Chunk-gung said, Although I am not intelligent, may I put your saying into practice. The Golden Rule in western culture and the one from Chinese culture express exactly the same thing. However, the literal wordings of these sayings are the complete opposite. Another point I think Confucius is making is when Chunk-gung responds to Confucius golden rule. He says that he is not intelligent but he will put his saying into practice. I think what he is saying here is that this saying is so obvious, that someone who is not intelligent can even go about practicing its ways. This says a great deal about how much he stresses his rule in particular. The Confucian Analects cover topics consisting of great skeletal Importance. It not only covers Just now one snouts Deanna, out now Tanat one person can affect the people around him or her. Confucius was not Just talking to man, but he was also including the state, for this was also one of his focuses. Confucius wants us to constantly be striving to become the superior man, a man of Jean, a man of filial piety. These are they key factors in the Analects and from these come many great virtues, like propriety, that are also emphasized in his works. From this essay I have come to the conclusion that his teachings are simple in word, but complex in meaning. I feel you can read one of his teachings one day, and the following week read it again and you will have a different interpretation of what it meant. This I feel proves Just how complex and true his teachings are. These are my interpretations and reflections on the Confucian Analects. I found it very interesting to go in depth and analyze these teachings. This was my first experience with philosophy and I look forward to learning and understanding more in my future.

Human Resource and equal Employment Opportunities Essay

Human Resource and equal Employment Opportunities - Essay Example Walgreens receives a number of benefits for employing the disadvantaged people in the society. First, Walgreen gains reputation since it is only company that gives priority to the physically challenged individuals who are subject of rejections. Additionally, reputation gained will attract greater market ahead of other drugs suppliers because of fame and uniqueness. With time, the population of the disabled will increase and this group is likely to be shopping from these centers because their colleges work there. The company will also benefit from diversity that promotes creativity and innovation. It will be the center for harnessing the talents from the physically challenged, that the rest of the world has not realized.A number of factors hinder people with disability from obtaining employment. First is little education or lack of training. Majority of the physically challenged are rejects in the society, they have little access to education compared to the rest of the society. Some of them lack mobility to go look for these jobs hence cannot access the opportunities. Moreover, the lack of special features in the job places locks them out. This is because the disabled requires special washrooms, equipment, and a good work environment. Additionally, a person’s own disability is another barrier. For example, some of the people with special needs may not complete the assigned task because of their disability. Finally, stereotype is also a major challenge, the society view disability as inability.

The Colorado Healthy Communities Initiative Lab Report

The Colorado Healthy Communities Initiative - Lab Report Example This uniqueness of this program that differentiates it from others is that it focused on the community based definition of health that means it gave a personal touch to it. The second important thing that was introduced was collaboration between those different individuals of the society to work for a common purpose. It helped an individual to build its own individual capacity. The involvement of different kinds of communities prevailing in that state was evident too. This study was conducted over a period of 8 years and extensive exploration took place in these years that have validated the research as being fruitful and a true representative of the thoughts of the common man living in Colorado about his health. It involved extensive evaluation of all the processes and steps that were involved in the process to understand the diversity of the individuals and implementing the health conscious techniques according to the individual's diverse background and value system. Four evaluatio n reports were produced through this program. These reports were the highlights of the program and the article is based on the important findings of those four reports only. The findings of this study were worth mentioning. The less participation on the part of the Coloradoan citizens in the decision making process that determines their future was reported. The citizens felt they weren't being given enough opportunities to foster participation. Another factor that was revealed through this study was the Coloradoan citizen's love, affection and sense of belonging with the state and the people of that state, the neighborhood and the government. A further astonishing finding was that they considered the local government more powerful and important than the overall government. They gave more weight to the local government as to solving their problems. Another thing that they believed strongly in was that the adult participation and prevention as being the two most effective ways of solving problems. The CHCI model was adapted from the National Civil League's approach to healthy community. It consisted of two phases; the first one was of 18 months of extensive strategic planning, the second phase consisted of 2 to 3 years of action-oriented implementation activities. The final step in the planning process was by the stakeholders to develop activities and plans to address to the issue. The stakeholder's could then apply for implementation grants and use those grants accordingly to the benefit of their respective communities. In addition to all this, a community indicators project was also initiated in the middle stages. The Colorado trust made additional funds to be made available to 15 other communities and this act turned out to be pretty fruitful. Evaluation The major outcomes from this initiative were that there was a lot of commitment shown on the part of the citizens of that state. They were a diverse group of people varying from the business to the education sector. The commitment and collaboration yielded from issue-focused outcomes to the creation of a new family based nonprofit resource

Buyers Behaviour Virgin Atlantic Essay Example for Free

Buyers Behaviour Virgin Atlantic Essay Originally it was called British Atlantic Airways, later changed to Virgin Atlantic Airways. The first flight was from Gatwick to Netwark on the 22nd of June 1984 (Virgin Atlantic, 2012). The company launched a ? 6 m advertising campaign in 2010, which was James Bond themed (Guardian, 2010). The new advertisement helped the company recover from the recession. Now I will examine how exactly it was achieved and what methods were used to obtain the best performance of the advertisement. 2) Target Market. Market segmentation is a way of separating the consumers into different sections by their shared needs and personalities (Leon. G, 2010, p. 28). The needs and values depend from person to person according to his culture (Leon. G, 2010, p. 366). The VALS (values and lifestyles) segmentation system clearly shows the type of audience this commercial is aiming at (Leon. G, pp. 84). This system divides consumers into eight distinctive subcategories, which consist of: thinkers, achievers, experiencers, believers, strivers and makers. The subcategories this advertisement will appeal to are: innovators because they are receptive to new technologies and who can experience the innovated technologies at a Virgin Atlantic flight; achievers because they are goal oriented consumers who like to display success to their piers, which they can display by flying Virgin Atlantic as it is high class airlines; experiencers because they like to spend their income on fashion, socializing and entertainment which Virgin Atlantic offers through great service, food, entertainment and their flights are considered as ‘trendy’. The social comparison theory states that the consumer with higher purchase ability tends to have a higher status; this is a proof why achievers like to spend on luxurious products and services (Leon. G, 2010, p. 338). This commercial appeals to all the five effective target-marketing segments (Leon. G, 2010, p. 73). It is identifiable as it clearly distinguishes the shared needs, age and gender of the consumer. The consumer is a businessman or career orientated workingwoman who prefers high-class service. The age would appeal to Generation Y that is born from 1980 and on wards (Leon. G, 2010, p. 410). The Generation Y spends 150 billion annually and is into innovation and luxury while Generation X is considered as ‘sophisticated’ group. Virgin Atlantic Airways allows children ages 5 and above to travel or should be accompanied by an adult (16+). Pets are accepted if they accompany a disabled person (Virgin Atlantic, 2012). 3) Service offered. The marketing mix shows what kind of service/product is offered by dividing the elements to: product, price, place and promotion (Leon. G, 2010, p. 58). The service being offered is not just a flight from one destination to another; it is an experience at a high-class level of the Virgin Atlantic flight where the costumer will be served at a high class, with security, entertainment and with maximum comfort. It is a high-involvement purchase, which requires considerate thought and cognitive process, as the price is high (Leon. G, 2010, p. 231). The flight can be purchased online or at a flight ticket office. The company offers promotion such as: flying club card, ticket sales and discount codes/vouchers (Virgin Atlantic, 2012). The price and quality relationship the company has is low- price tickets in comparison with their competitors and with a high-class service. 4) Seasonality. The time of placing the advertisement is very important, as there are competing companies to take into consideration. The order effect research has shown that the advertisements presented first (primacy effect) and last (regency effect) has a greater effect on the consumer (Leon. G, 2010, p. 302). The release date was 26 October 2010, which was a great push to recovery from recession. British Airways and American Airlines are the biggest competitors. American Airlines released their commercial in May 2010, which had a primacy effect where as Virgin Atlantic Airlines gained a regency effect. The James Bond 007 Blood Stone video game was released on 5th of November 2010(IMDB, 2010). This shows that the commercial was released 10 days before the release date of the game. This strategy used by Virgin Atlantic is a very clever marketing move, as their advertisement is James Bond themed and during that period of time all sorts of media (TV, newspapers, online, word of mouth and billboards) had James Bond game advertisements. Virgin Airlines got increased attention to their advertisement by publishing their advertisement at time coinciding with Blood Stone’s release. 5) Positioning the commercial. The advertisement is transmitting through mass media as well as through new (non traditional) media (Leon. G, 2010, pp. 294-296). The commercial is played on TV where it addresses wide range of consumers (i. e. via mass media) and through YouTube where it is addressable and interactive, while response – measurable. It was also played during the flights on the Virgin Atlantic TV channel where it exclusively targets its audience (i. e. via target media). 6) Reason for the commercial. The consumer behavior consists of searching for, purchasing, using, evaluating, disposing of products and services that in their belief will fulfill their wants (Leon. G, 2010, p. 23). The commercial was created in order to persuade and make aware the audience of the fact that the service being offered by the airlines is luxurious, entertaining and high-class, to convince that this kind of service will satisfy there needs. ) Perception. â€Å"Perception is defined as the process by which an individual selects, organizes, and interprets stimuli into a meaningful and coherent picture of the world. †(Leon. G, 2010, p. 175) This advertisement appeals to emotional motives, which are affection, status and pride in this case (Leon. G, 2010, p. 110). The advertisements mood is sexually charged and is putting the buyer into a state of excitement by: James Bond themed music and graphics, illustrations of high-class adventure and good-looking actors in the commercial. Abraham Maslow created the Maslow’s Hierarchy of Needs, which identifies the five basic levels of human needs (Maslow, 1987). The advert is aiming to satisfy all the five needs of the potential consumer. Egoistic needs will be satisfied during the flight on these airlines, as it is illustrated as a prestigious flight. Egoistic needs include the need of good reputation, status and recognition from others, which advert convinces that the consumer will have, if he/she chooses Virgin Atlantic Airways. Need of Self-Actualization will be satisfies as shown in the advert, by flying on this flight the customer will feel self-actualized by getting high-class service which he/she deserved or earned themselves. Social Needs are to be satisfied by communication with good-looking staff. The Virgin Atlantic cabin crew was voted as the most attractive staff in the whole world by the surveys of travelers (Daily mail, 2011). Richard Branson has always stated that the appearance of the flight crew must be important in order make the customers enjoy a memorable flight. Cabin staff of Virgin Atlantic Airlines are told that: Youll be the face of the airline. As such, your grooming should always be immaculate even after a long, tiring flight’ (Daily mail, 2011). As flying on an airplane has a small risk of security, the advert is aiming to convince that their flight is safe and is a pleasant experience where there is nothing to worry about. Physiological needs will be satisfied by the high-class food and beverage service that would be offered during the flight by good-looking staff. Air and shelter will also be present, as the designed with up to date technology. This commercial is aimed at visual consumers that prefer and take information better through visual images or messages as sources of information (Leon. G, 2010, p. 147). While watching the Virgin Atlantic advertisement repetitively on TV or Online passive learning is occurring and it changes the consumer’s attitude regarding the product (Leon. G, 2010, p. 232). The theme message delivered through this advert is: Your airlines either got it or it hasnt. There is a message resonance in the wording, which adds a bit of humor to it and will make the viewer remember the commercial (Leon. G, 2010, p. 301). The theme message has comparative advertising technique to it where Virgin makes the viewer compare their airlines to Virgin Atlantic (Leon. G, 2010, p. 303). The sexiness in advertising is present in order to grab the attention of the viewer (Leon. G, 2010, p. 308). The hostesses are wearing short dresses in red color and the man who is passing the security check hasn’t got underwear on. Virgin is trying to show that their flights are ‘sexy’. This technique tries to show the security the airlines provide (angel like). The flight team is very good looking and is walking with self-assurance, which adds confidence to the image of the company. The runway lines and the red carpet represents the luxurious service. | | Transition from the safety demonstration to the airplane saloon is done without editing cuts, which is very eye-catching. | | The shot of people sitting around of a pool of martini and playing with the olive, which represents entertainment, beverage and luxury the airlines offer to their customers. 9) Buying process. â€Å"The consumer decision making can be viewed as three distinct but interlocking stages: the input stage, the process stage and the output stage†(Leon. G, 2010, p. 36). This advertisement is designed in order to influence the input and process stage in order to make the consumer come to the output stage. This advert influences and increases the consumer’s recognition of the service ne ed. The information is delivered to the consumers through the marketing efforts of the commercial, which will influence not only media but also word of mouth marketing. The Psychoanalytical Theory of Personality created by Sigmund Freud explains the drivers of the output stage (Leon. G, 2010, pp. 137-139). According to Freud’s theory this commercial will affect superego and id to make the purchase. The superego will be gratified when purchasing this service because he/she will become socially and fashionably acceptable, as Virgin Atlantic flight is ‘trendy’. Id will be gratified if the consumer will make the purchase because the airlines offer the basic requirements such as food, shelter and security. The consumer will make a trial or a repeat purchase when buying this service (Leon. G, 2010, p. 497). The consumer might be new to the company or be a frequent loyal customer. 10) Involvement levels and risk perception. Involvement is a very important factor in how much attention is paid to the message sent to the viewer and how it is understood. There are different ways to measure the involvement of the viewer. There are two ways of involvement, high-risk and low-risk purchases. The higher the risk, the higher the involvement and research will be. The flight purchase is a low-involvement product and consumers prefer congruent context of the message delivered (Leon. G, 2010, p. 293). The mood of the consumer is very important, if he/she is in a bad mood, the content of the commercial might cause a bad reaction of the viewer. Psychological noise may be distracting the viewer from the commercial and the advertisement has contrast in the imagery in order to keep the viewers attention. 11) Conclusion. The advertisement created by the Virgin Atlantic airlines in my opinion was successful . The James Bond theme imageries and soundtrack had a great impact on the effectiveness of the commercial. Every time the consumer will watch James Bond movie or play a James Bond game, the commercial will subconsciously come to their mind and the other way around. The time it was released was perfect, as they needed a push to get out from the recession. The commercial had a bit too much sex advertisement in it, which may led to worse effect tan could have achieved and made the competitors (American Airlines) stand out more, as they had a touching TV commercial that gave gratitude to the men in uniform, veterans and their families. Sexual advertising may distract the consumer’s attention from the message content being sent. This technique may have a little influence on the buyers purchasing intentions and a risk of spoiling the image of the company. This advert is targeting businessman, but there is the family audience with children and generation X, which they are risking of loosing. The commercial is based mostly on emotions and only in one short scene the viewer can see the seats with the monitors. The saloons, seats and the exact food of Virgin Atlantic Airlines are not shown, but they are very important to be shown, as the consumer wants to see the comfort he/she will have during the flight. The fact that the advertisement shows a man being tucked into a cloud and not airplane seat could make an impression that the airlines are hiding something and their seats are not good enough to be shown in the advertisement. This advertisement could have been improved by focusing the viewer’s attention much more on the design of the saloon, comfortable seats and delicious food. Nonetheless, overall this was a very well executed and effective advertisement with successfully reached hearts and minds of customer.

Red Wine Varietals :: essays research papers

Red Wine Varietals These choices of red wines represent the five most common varieties sold in restaurants today. These wines were chosen to give a broad overview of different grape varieties as well as different countries, from an introductory point of view. Each wine in it self has significant characteristics, such as, different varieties of fruit, tannins, colors, finishes, and bodies. Each of these different wines have been paired with a different food (served appetizer fashion) slightly complimenting its body of essence. Each food was chosen because of its unique flavor, whether it be strong or delicate, not to over power the wine, but to add something to it. Most wines do not stand-alone well, like a Cabernet for example. This French Bordeaux grape variety tends to be full bodied with a long finish, and thus is typically blended in a Bordeaux style. AOC doctrine dictates that a Cabernet-Sauvignon contain at least 75% Cabernet, the finishing couvie is up to the Estwte (or whom ever the harvester m ight be) but is commonly blended with Merlot, Cabernet Franc, Petite Verdot, or a Malbec. A lighter flavored, yet full bodied featured on our wine list is the Australian Shiraz. This grape variety is a descendant of the French Syrah, found in the northern Rhone region of France. Characteristically high in alcohol and full bodied, the Shiraz is of the same vine, just spelled differently. Working our way around the globe we find ourselves in Tuscany, Italy. Chianti, over the years, has developed a tarnished image of being a cheap table wine. Most of us have melted candles at one time or another, in a Chianti bottle covered in a reed woven basket. There are three types of quality levels of Chianti, the lowest being Chianti, a step up would be Chianti Classico (from inner Chianti), and the highest Chianti Classico Riserva (from classico region, aged three years). Chianti is a commonly blended using Sangiouese (50-80% for body and character), Canaiolo (10-30% for a fruity flavor). Some times the addition of Trebbiano and Malvasia (10-30%) is added to soften the wine. As the wines continue to soften we find ourselves back in the Bordeaux region of France. The Merlot is a somewhat lighter colored grape, as compared to the Cabernet, is not as heavy, and tends to be somewhat fruitier. When discussing red wines of Bordeaux, there are three quality levels we must examine, proprietary, regional, and chateau.

How Charles Dickens shows Miss Havisham change over the novel Essay

How does Dickens show the change in Miss Havisham over the course of the novel?  Ã¢â‚¬Å"Great Expectation† is about a young boy named Pip and follows him throughout his life. Pip meets Miss Havisham a lady with a broken heart who has an adopted daughter named Estella, Estella is a â€Å"pretty young girl† that pip falls in love with. A close analysis of the novel reveals Miss Havisham is not the person she is perceived to be. The bitter and vengeful Miss Havisham is one of the main characters in Dickens’ novel Great Expectations. She is central to the novel and holds the plot together. Dickens waits until Chapter 8 to introduce the character to the reader, like Pip we are scared and frightened when we meet her for the first time. â€Å"I should have cried out, if I could†. This shows that Miss Havisham intimidates Pip; and as a result, we fear for Pip; and are also uncomfortable as readers. Also, the word ‘haunting’ is associated when we think of Miss Havisham. This is because of her â€Å"ghostly† appearance, her disturbed state of mind, and the way she haunts Pip. If we are to say haunting is when someone/something has a lasting, negative effect on something, it is evidently shown that Miss Havisham is a gothic, disturbing, melancholic character. Dickens uses descriptive writing to describe Miss Havisham as a wealthy, well dressed woman â€Å"in rich materials – satins, and lace, and silk†. Dickens uses imagery of luxury and opulence to give a clear picture in the readers mind about how Miss Havisham is dressed. Dickens also uses a simile’ withered like the dress’ to show how Miss Havisham has been trapped in time and grown old and decayed along with her white wedding dress, also reflecting her mental state. Dickens presents her to be a living dead, ‘waxwork and skeleton’ as there is nothing healthy in her. She has allowed herself to get wasted and now she looks more dead than alive. Both Miss Havisham and her adopted daughter Estella, manipulate Pip for their own â€Å"sick fancys†. Miss Havisham states to Pip that her heart has been â€Å"broken† and she wants â€Å"diversion†. She also â€Å"has had enough of men and women† therefore, enclosing herself in her house. Miss Havisham was jolted at the altar by the man she thought she loved. As a result of her heartache and pain, she stopped the clocks at twenty to nine, and left the house and herself exactly the way it was on that day; â€Å"never seen the sun since you were born†. In addition, Miss Havisham uses Estella as a ploy, to seek revenge on all males. Estella is a young lady, who is very pretty. Estella is very rude and patronises Pip. She calls him by the name of â€Å"boy† which makes us feel sorry for Pip and dislike Estella. Estella known to be a â€Å"beautiful†, â€Å"self possessed†, â€Å"scornful† young lady makes Pip aware of his common working class background. He is powerfully attractive to the mysterious ways of Satis House and Estella. He accepts her cruelty as he truly loves her, he follows her taunting and harshness and wishes to become a rich gentlemen; to please Estella and to stop her name calling and for her not see him as â€Å"coarse†, â€Å"rough† boy. This is when Pip wants to higher his social class, starting the course of â€Å"Great Expectations†. Miss Havisham is the feeder to the way Pip thinks and manipulates him into thinking that she is the benefactor for him becoming a gentleman living in London. She leads him to believe this by slyly hinting that she knows more. â€Å"Mr Jaggers is your guardian I understand?† This makes pip believe that it is her that is helping him to becoming a gentleman. Although in the end we find out it is a convicted he helped when he was younger. Satis House, the reflection of Miss Havisham’s state of mind â€Å"in every crevice†; decaying. She has enclosed herself within the walls of Satis House letting no outside world in. The only way you can get in is through the front gate which is guarded at all times. The house remains to be the exact same as when she left it. The garden with trees fluctuated everywhere, grass â€Å"in every crevice†. This shows that its hasn’t been cared for, just like Miss Havisham hasn’t. The interior is also decaying. In Chapter 11, Pip goes into her room and sees a â€Å"A bride-cake. Mine!† that was â€Å"seeming to grow†. It is as if it is a part of her, a part of her past and past happiness that has gone. This makes the reader feel sorry for her, as she is truly heartbroken. Miss Havisham has been presented by Dickens as a cold, heartless character, only thinking about herself. Dickens makes us believe this by the way Estella is treated by her; the way Miss Havisham uses her to break all males’ hearts. â€Å"Love her, love her, love her!† Miss Havisham tells pip with â€Å"passionate eagerness† whatever Estella does he will â€Å"love her†. She curses him like a evil persuasive witch doing a spell. This shows that she focuses on one thing and must live up to a target; it is an unhealthy love its like obsession. Estella now can’t love; she doesn’t know how to love. Estella can’t even love her Miss Havisham. This all changes in chapters 38 and 49 Miss Havisham feels guilty for making Estella becomes a cold â€Å"heartless† person. However, when Estella rebels to her adopted mother, Miss Havisham is truly sorry for her harsh actions â€Å"what have I done?† She says this repeated several times, truly sorry. As she has no idea what she has done wrong. Miss Havisham can’t die without knowing she is forgiven. Dickens has shown he unmarried contradictory character Miss Havisham, has gone through many changes throughout the novel. Although â€Å"Great Expectation† is a novel about Pips life, it includes â€Å"Terror†, â€Å"love†, drama, and excitement; these factors of the novel are part of how Miss Havisham has changed.Towards the end of the novel in chapter 49 Dickens use of ominous language prepares the reader the Miss Havisham’s death. â€Å"Funeral music†, â€Å"the cathedral chimes† All these quotes prepare the reader for something to go wrong, like a death is going to occur. Dickens also explains when he walks pasted the â€Å"priory garden, seemed to call to me that the place was changed† this shows the future will change by a death. Miss Havisham’s death made a big difference to the novel. In chapter 49 Miss Havisham dies after server burns from an accidental fire. Her death is very painful. â€Å"She was shrieking, with a whirl of fire blazing all about her†, this death in some ways seems to release her from all her hurt and pain. The fire is symbolic; pip â€Å"dragged the heap of rottenness in the midst, and all the ugly things that sheltered there†. This shows it dragged all the decay and the living death away. The fire ended it all.   In conclusion to this Miss Havisham has changed from an evil witch who only thinks about herself to a woman who feels guilty for all the things she has done.

Women During The Han Dynasty - 2027 Words

Women during the Han Dynasty Lessons for Women is a book of conduct written during the Han Dynasty by Ban Zhao (C. 45-120) to advise the women of her family on the proper conduct of a wife. Ancient China around this time was a Confucian state in which the society was control by the belief in order and harmony. The book contains seven chapters that talks about: humility, husband and wife, respect and caution, womanly qualifications, wholehearted devotion, implicit obedience, and harmony with younger brothers- and sisters- in law. This work of literature reflects on how a proper women was to behave obediently to the husband, by being devoted and respectful to avoid humility to herself, her parents and her clan. It gives the readers an idea of the power that men had over women during this time period and the exceptions for both roles of husband and wife. Lessons of women informs the readers that women during the Han Dynasty had no control over their own lives and the philosophy of Confucian had a huge influence o n the society’s everyday life. Ban Zhao emphasizes the importance of distinctions between men and women, and their separate natures. From the time of birth a woman is taught to be a good wife, she learns how to submit herself to her husband and understands that her sole purpose in life is to serve him. Humility was not something that a women was to bring to her family. Rituals were held because it was believed there were a necessary rite of passage for a baby girl toShow MoreRelatedThe Role Of Women During The Han Dynasty And The Roman Empire1139 Words   |  5 PagesThe role of women in both the the Han Dynasty and the Roman Empire women was ambiguous. The Han Dynasty ruled from 206 BCE–220 CE. Much later came the Roman Empire, which lasted from 27 CE-476 CE. 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